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3 Simple Ways To Create Attention-Grabbing Business Social Posts

Included: Popular posts from real small businesses

Cynthia Marinakos
3 min readJun 25, 2019
Illustration by Cynthia Marinakos.

Writing for social is the last thing on your mind when you’re a small business owner, isn’t it? Especially when you’re flying solo.

It’s a catch 22 though: to keep your business running you need to stay in front of your customers — and prospects. Well, here are 3 ways to create social posts that will make it worth the time (including real examples from small business owners):

1. Make a short video

People love watching videos. For example, this 50-second video by Nick from Simple Property Investment got far more views and comments than any other post on his LinkedIn feed. The video spread beyond his own network.

He simply listed 4 great outcomes for property investors as a result of the recent Victorian election.

Photo: Nick created a short video people loved. Source: Simple Property Investment LinkedIn page.

2. Give people incentives to share

Incentives give people a little push to do something they may not usually do. For example, Wendy from Wendy and Holly Shoes wanted to build her mailing…

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Cynthia Marinakos
Cynthia Marinakos

Written by Cynthia Marinakos

Aussie Copywriter. I love rock climbing high ceilings and hiking amongst ferns.

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