I used to write, sit back, and hope readers would find my writing.
I intentionally chose reputable publications with good-sized audiences.
It’s up to them to spread the word for us writers, I thought.
If we’re not getting read, they’re not doing their damn job!
Relying on other people to get me where I want to be.
Blaming other people for why I’m not where I want to be.
Feeling frustrated, dejected, and hopeless about this writing gig I so wanted to make work. This gig that takes countless hours that would amount to a ridiculous per hourly rate…
Social media is a free and powerful way for us to reach new readers, build our credibility, and be part of a writing community. Social media can open doors to writing invitations, work opportunities. It can connect us to people around the world.
For readers, it’s a buzz when they can directly contact their favorite writers — and get a personal reply. For writers, it’s fulfilling and motivating to hear from readers. It reminds us we’re not writing into a black hole.
“The thing is, I’m — and a lot of people I know — are trying to use social…
Subtitles are like Cinderella with her ugly stepsisters: tossed aside and ignored. Yet like Cinderella, there’s a gorgeous headline lurking beneath the rags.
Today you’ll learn:
Let’s dig in.
Subtitles complement our headlines — we share more details about our content to entice our readers. We give them the gist of our content.
How do you feel when you’re writing your subtitle compared to writing your headline?
The mistake many writers make (myself included)…
As writers, it’s important to us that readers want to read our words. It’s why we write after all. You want them to click on your articles when your name pops up in their feed or email.
You want them to bookmark your articles. Leave comments. Highlight and clap for you. They’ll subscribe to your opt-in, follow you on Twitter, and ask you to let them into your circle on LinkedIn.
To impact more people’s lives with our words, it helps if we’re likable. However, it’s part of life that not everyone will like us. …
Richard Branson once said: “Complexity is your enemy. Any fool can make something complicated. It is hard to keep things simple.”
Well, no matter what the industry, complex content is the norm. I’ve seen this weaved in landing pages, emails, ads, style guides, annual reports, emails, and manuals. Problem is, complex content like this slows readers:
“An inability to successfully select and execute capital investments erodes our licence to operate and investor confidence.”
“We have also simplified communication systems in our stores, establishing a clear rhythm of how and when we communicate to the frontline through a ‘bundling of…
Like many things in life, there’s no one way to write headlines that work. Good thing is, there are a few fundamental concepts and research methods that give us a better shot at it.
Today I want to share with you a range of awesome ways I’ve discovered to write great headlines over the past few years investigating how to write kickass headlines. You’ll also see examples so you understand how to apply the ideas. Here’s what we’ll cover:
Begin 1. Use your first thoughts. Combine this by finding out what readers want to read. 2. Use Maslow’s Hierarchy of…
It’s the same old story.
We indulge during the Christmas break. Then resolve to lose the flab. Wanting, wishing, dreaming about stuff we want but didn’t do very well last year. Make decent money in a side hustle. Master a new instrument. We begin to make it happen. But then lose momentum. In 1 week. In 2 months. In 3 months.
Then at the end of the year, we’ve done the same things we did last year. Urgh! It’s a never ending loop. Are our new year’s resolutions doomed to fail — again — this year?
Nothing will change if…
Growing up, I much preferred exploring the depths of Middle Earth under my warm, secure doona covers than speaking to people I knew. Add to that I was shy and an introvert. It was embarrassing to feel my face heat up, beet red when people turned their attention to me. There was no way I’d willingly go up to a stranger and start a conversation. That’d be too damn awkward.
And it’s not just me as a child. I’ve noticed at events and waiting rooms, parks, and stores: many adults don’t feel comfortable speaking to strangers. We’d rather ignore each…