3 great ways to write helpful hyperlink text.

An animal character with question marks by it’s head.
Illustration by Cynthia Marinakos.

You’ve surely seen it.

‘Click here’ hyperlinks.

You may have used this hyperlink text in your own writing when you want to direct readers to another page or document. If not ‘Click here’, perhaps you’ve used ‘Learn more’ or another repetitive hyperlink phrase.

I’ve been guilty of using terms like…

Powerful, easy ways to spread your words further

Illustration by Cynthia Marinakos.

I used to write, sit back, and hope readers would find my writing.

I intentionally chose reputable publications with good-sized audiences.

It’s up to them to spread the word for us writers, I thought.

If we’re not getting read, they’re not doing their damn job!


That attitude told me something about me I didn’t like

Relying on other people…

Market Yourself

Includes 30 headline examples

Illustration by Cynthia Marinakos.

Have you ever spent hours writing an incredible piece, then wondered why it didn’t get any views?

There are many reasons you might not have gotten views: don’t let your headline be one of them.

Headlines aren’t an exact science. But when you write hundreds of pieces over more than…

The right mindset and being approachable can break down barriers

An illustration of a girl with her hands to her mouth and a speech bubble with text “Thank you”. 3 love hearts surround her.
Illustration by Cynthia Marinakos.

“Thank you for all the work and assistance to date however have decided to take a different path. Please send final invoice for payment.

I wish you all the best in your business affairs.

Kind regards”

I was stumped.

I’d worked with my client for the past month to understand…

Cynthia Marinakos

Aussie Copywriter. I love rock climbing high ceilings and hiking amongst ferns.

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