3 great ways to write helpful hyperlink text.

An animal character with question marks by it’s head.
Illustration by Cynthia Marinakos.

You’ve surely seen it.

‘Click here’ hyperlinks.

You may have used this hyperlink text in your own writing when you want to direct readers to another page or document. If not ‘Click here’, perhaps you’ve used ‘Learn more’ or another repetitive hyperlink phrase.

I’ve been guilty of using terms like…

Powerful, easy ways to spread your words further

Illustration by Cynthia Marinakos.

I used to write, sit back, and hope readers would find my writing.

I intentionally chose reputable publications with good-sized audiences.

It’s up to them to spread the word for us writers, I thought.

If we’re not getting read, they’re not doing their damn job!


That attitude told me something about me I didn’t like

Relying on other people…

Entice your reader with simple, well-formatted writing

Girl sitting on a chair typing on a laptop on her lap.
Illustration by Cynthia Marinakos.

The other day I walked into the supermarket to buy paper towels and fruit.

I walked out with chips and chocolate too.

Gosh, they’re good!

Next time you walk into a supermarket, notice what greets you as you walk in. What products are at eye level. Where the fresh food…

It hasn’t always been easy but I wouldn’t be doing anything else

Illustration by Cynthia Marinakos.

Late last week, I spent about 3–4 hours putting together a proposal after speaking to the client for an hour. Yesterday the deposit for the $3K+ job landed in my account.

This client was looking for a writer to refresh the content on his accounting and taxation website. He has…

Cynthia Marinakos

Aussie Copywriter. I love rock climbing high ceilings and hiking amongst ferns.

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