Feelings matter in writing. Learn 3 ways good writers draw readers to them — It makes me cringe when I read comments on YouTube, Twitter, or news articles. People dare to write what they wouldn’t say directly to any person. I get it. It’s easy to forget about feelings when we’re writing because we’re behind a screen rather than in front of a person. …

Make them feel and they will buy. A walkthrough and real copy examples that have sold thousands for my clients — A mate bought her 9-year-old a phone watch. I’d never come across one before so I was curious, “Why did you buy it?” and then “How do you avoid her calling and texting people all the time?” And “do you have to buy a phone plan?” My daughter is also…

Write better content and get more writing jobs by mastering these simple ways to connect — I once ran an interview with Reg and his partner for a radiator business called Reg’s Radiators. …

Practical ideas to kickstart your writing career and a way to market yourself as a writer, no matter what job you have — The other day a reader asked me for tips on how to become a full-time writer. It brought back an avalanche of feelings because I remembered how it felt to want to write. I started off in the career of my parent’s dreams. And that definitely wasn’t as a writer…

Use a social media scheduler — I’ve been using a social media scheduler to schedule posts over the last few years. It’s an awesome tool. I write posts in advance and schedule them in batches. This means you don’t have to get on Twitter or Facebook every time you want to share a post. …

Be prepared and be present in your meetings. Includes research and interview techniques I’ve used for a decade. — “I can tell you understand where I’ve come from and where I’m going.” My new client Ian shared his feedback during our business discovery meeting. This meeting is how I investigate what I need to write copy with flavor for a client’s business website. Copy that leads to more leads…

2 real examples and 7 tips to get stakeholders on board — Have you ever been in a situation where you’ve focused your writing on your reader but it got knocked back by a stakeholder? I recently edited an article piece promoting professional development courses to teachers. This article was for a web page and an email newsletter. It had to go…

Includes 30 headline examples — Have you ever spent hours writing an incredible piece, then wondered why it didn’t get any views? There are many reasons you might not have gotten views: don’t let your headline be one of them. Headlines aren’t an exact science. But when you write hundreds of pieces over more than…

5 tips to craft words your reader will appreciate — I wrote website content for a plumber recently. He told me he’s not great with words. So I was surprised at his detailed feedback. He didn’t understand a few sentences I’d written. It was tempting to ignore that feedback and put it down to him being a plumber who’s “not…