The best is usually yet to come. Included: 5 templates from proven popular headlines. — Have you ever gone to an ice cream shop and had trouble deciding what flavor to pick? There are so many options. Unless you always pick the same one, it can be a struggle to choose. Choc mint is my all time favorite, but I agonize over whether to get…

5 surprising facts and 3 helpful tips I learned from a cyber security specialist to stay safe online. — I sometimes find it annoying to have to run to my phone to verify it’s me when logging into my bank accounts. And when I’m asked to create a password on the fly, for instance, when I’m standing in line on my mobile waiting for my chai to arrive at…

The myth behind complex language and 3 useful techniques to write simply — I’ve worked in 2 content roles in government in the past 2 years. It’s the first government stint in my 15-year career in online communications. I’ve enjoyed working here so much more than I ever imagined. People are passionate about their work and genuinely care about the public. The hardest…

Gone but never forgotten: classic tips and examples from Gene Schwartz and Claude Hopkins — I used to spend hours writing blogs, news articles, Medium pieces, and newsletters. Then I’d top it off with a headline pumped out in 3 seconds and hit the submit button. Have you ever done that too? Why do we do it? Perhaps you, like me, don’t spend time creating…

Examples from my writing career and 10 tips to help you thrive as a writer — I was recently interviewed for a couple of content roles. I emphasized how much I love writing and shared examples of my work. I completed a writing task specific to a role so they could envision how my work would fit into what they do. Yet knowing that I could…

A walkthrough, headline examples, and what I consider when writing headlines — There’s a whole heap of unopened emails in my inbox every day. Some have subject lines too vague to risk opening. Or they don’t say enough before they get cut off. Others I intentionally decide not to open because I’m not interested in the topic. The ones I open depend…

Feelings matter in writing. Learn 3 ways good writers draw readers to them — It makes me cringe when I read comments on YouTube, Twitter, or news articles. People dare to write what they wouldn’t say directly to any person. I get it. It’s easy to forget about feelings when we’re writing because we’re behind a screen rather than in front of a person. …

Make them feel and they will buy. A walkthrough and real copy examples that have sold thousands for my clients — A mate bought her 9-year-old a phone watch. I’d never come across one before so I was curious, “Why did you buy it?” and then “How do you avoid her calling and texting people all the time?” And “do you have to buy a phone plan?” My daughter is also…

Write better content and get more writing jobs by mastering these simple ways to connect — I once ran an interview with Reg and his partner for a radiator business called Reg’s Radiators. …