Absolutely! Great piece mate. All these tips are spot on though I won’t say these are easy as so many copywriters still don’t do these. I too have improved these skills over time.

Absolutely make your prospect the hero. It’s reframing the angle, subtle shifts yet powerful to truly speak to the prospect’s needs, wants, pains, and desires.

I recommend hiring a professional proofreader if people come across a good one, they pick up things software doesn’t. Mine is gold!

Cheers G, great reinforcement of important copy principles 🍻 Hope you’re well! Xx