Great article mate :) It’s a great rundown, and explained in your ever helpful, simple, direct way. Love it. It’s such a helpful reminder for me to read through these even if I do them all the time.

What I hope stands out most to everyone is copywriting is about focusing on the reader — without that, there’s no hope of ever getting them to do anything, which is the whole point of copywriting.

Cheers and thanks for sharing George :) xx