Great article mate :) It’s a great rundown, and explained in your ever helpful, simple, direct way. Love it. It’s such a helpful reminder for me to read through these even if I do them all the time.

What I hope stands out most to everyone is copywriting is about focusing on the reader — without that, there’s no hope of ever getting them to do anything, which is the whole point of copywriting.

Cheers and thanks for sharing George :) xx

Aussie Copywriter. I love rock climbing high ceilings and hiking amongst ferns >> 10 Proven ways to attract more Medium readers: https://bit.ly/3g2e2xx

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store