Great tips Peter! :) Instead of trying to get around Google, work with them. Makes good sense.

Google’s primary aim is to make sure readers find what they’re looking for — that’s a great approach to take.

Focus on what would make life easier for website visitors. What do they want to know? How can we create a more enjoyable experience for them? This approach impacts everything from how the site looks, to the way content is written, and the way we take visitors from one page to another.

Cheers for sharing your experience and the helpful tips Peter :)