How To Transform Your Ramblings Into Rubies

Don’t risk losing your reader

Illustration by Cynthia Marinakos

I recently ate the most scrumptious chocolate croissant I’ve ever had. It was even more delicious because my mate Garon made it from scratch.

I wanted to share how delicious this croissant was. And the labor of love Garon goes through to make it.

I’ll admit: I was indulging myself.

But while I was writing, and even after I’d finished, I wondered who I was writing this for (apart from myself). Many years working in online communications has trained me not to send out anything until I know who I am targeting — whether it’s for a social post, an email, a radio script or a Google ad.

So I wondered who would give a sh*t about this. What was my purpose? And who was my target reader?

There were a few so far:

To share the experience of eating a croissant — for foodies.

To show how a business can successfully specialize in just one product, to show that niching is worthwhile — for startups.

Also, I could show how a passion could be turned into a business — for startups and employees sick of their jobs.

My topic could have been: startups, cooking, food, careers.

I had to figure out exactly who I was talking to. And tweak my writing to make it relevant.

Because if I tried to appeal to all of those possible groups, I wouldn’t connect deeply with any of them.

I left it for a night.

Then it came to me…


I could weave the two together with the key message: we need to slow down and live more mindfully. As mindfully as savoring a scrumptious chocolate croissant.

My topic was mindfulness.

My audience? People who want to live more mindfully — who adore pastries.

What did I want them to do or feel?

Be mindful even in the most mundane parts of their lives. Imagine and drool over the delicious croissant. Encourage them to support local businesses. Entertain them with a light-hearted fun piece with a serious message.

I tweaked my article to reinforce the message.

I thought up a headline: How I Found Mindfulness in a Chocolate Croissant.

And I decided the most suitable publication was one about food, travel, culture, and life.

How to transform your ramblings into rubies

Typical writing advice may tell you to pick your reader first. But if you like to write freely, like me, you may sometimes write for yourself first. But if you publish without thinking about your reader, you risk losing your reader with your ramblings.

Instead, make sure it will be helpful to your reader. Work out your purpose. Consider who you’re speaking to and what you want them to get out of reading your post: Will it entertain them? Teach them? Inspire them? Shock them? Inform them?

5 Tips to transform ramblings into rubies

  1. Don’t edit while writing your first draft
  2. Leave your draft alone (minimum 1 hour)
  3. Identify who your reader is
  4. Tweak your post for your reader: imagine them asking WIIFM (What’s In It For Me?)
  5. Choose the most ideal publication and hit ‘Publish’

These are just a few ways you can write what you love — while giving readers something they will love.

This is how you can transform your ramblings into rubies.

Give it a go.

Aussie Copywriter. I love rock climbing high ceilings and hiking amongst ferns >> 10 Proven ways to attract more Medium readers:

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