How To Transform Your Ramblings Into Rubies

Don’t risk losing your reader

Illustration by Cynthia Marinakos

I recently ate the most scrumptious chocolate croissant I’ve ever had. It was even more delicious because my mate Garon made it from scratch.

I wanted to share how delicious this croissant was. And the labor of love Garon goes through to make it.

I’ll admit: I was indulging myself.

But while I was writing, and even after I’d finished, I wondered who I was writing this for (apart from myself). Many years working in online communications has trained me not to send out anything until I know who I am targeting — whether it’s for a social post, an email, a radio script or a Google ad.

So I wondered who would give a sh*t about this. What was my purpose? And who was my target reader?

There were a few so far:

To share the experience of eating a croissant — for foodies.

To show how a business can successfully specialize in just one product, to show that niching is worthwhile — for startups.

Also, I could show how a passion could be turned into a business — for startups and employees sick of their jobs.

My topic could have been: startups, cooking, food, careers.