Your reader doesn’t have time for gobbledygook

Illustration by Cynthia Marinakos.

“Complexity is your enemy. Any fool can make something complicated. It is hard to keep things simple.” — Richard Branson

Do you want to impress your readers?
Do you write with words that make you sound smart?
Do you write much differently from the way you speak?

It’s understandable really.


Powerful, easy ways to spread your words further

Illustration by Cynthia Marinakos.

I used to write, sit back, and hope readers would find my writing.

I intentionally chose reputable publications with good-sized audiences.

It’s up to them to spread the word for us writers, I thought.

If we’re not getting read, they’re not doing their damn job!

Right?

That attitude told me something about me I didn’t like

Relying on other people…


Build resilience with proven stress techniques

Cloud character with music notes around him, eyes shut, and a big smile on it’s face.
Illustration by Cynthia Marinakos.

I burnt out.

And it took me years to recover.

That’s what happened when I worked 4 jobs while keeping up an active lifestyle in between. I felt like I had an unlimited source of energy. I was addicted to ‘doing’.

I also had insomnia. I didn’t mind too much…


Strengthen your relationships by handling disagreements in a positive way

Illustration of a bear with falling stars around him.
Illustration by Cynthia Marinakos.

Growing up in my family, in my culture, kids were taught to go along with whatever our parents wanted for us. Disagreement was seen as disobedience.

Add to that, I was a shy kid… and a girl — my culture prefers girls to be quiet, shy, and agreeable.

All this…


Market Yourself

Power up your headlines

Illustration of a bear with a lightbulb above his head.

Have you ever noticed that software taglines are written in a particular way? They’re direct. Compact. Powerful.

These taglines need to work. They catch their reader’s attention quickly and entice them to act.

How useful would this be to us in our blog headlines? For our social media posts. …


The right mindset and being approachable can break down barriers

An illustration of a girl with her hands to her mouth and a speech bubble with text “Thank you”. 3 love hearts surround her.
Illustration by Cynthia Marinakos.

“Thank you for all the work and assistance to date however have decided to take a different path. Please send final invoice for payment.

I wish you all the best in your business affairs.

Kind regards”

I was stumped.

I’d worked with my client for the past month to understand…


Entice your reader with simple, well-formatted writing

Girl sitting on a chair typing on a laptop on her lap.
Illustration by Cynthia Marinakos.

The other day I walked into the supermarket to buy paper towels and fruit.

I walked out with chips and chocolate too.

Gosh, they’re good!

Next time you walk into a supermarket, notice what greets you as you walk in. What products are at eye level. Where the fresh food…


It hasn’t always been easy but I wouldn’t be doing anything else

Illustration of a black and white panda holding a pencil with one leg up and arm up, looking like he’s about to run fast.
Illustration by Cynthia Marinakos.

Late last week, I spent about 3–4 hours putting together a proposal after speaking to the client for an hour. Yesterday the deposit for the $3K+ job landed in my account.

This client was looking for a writer to refresh the content on his accounting and taxation website. He has…


Your friends and family will thank you for it

Illustration by Cynthia Marinakos.

When was the last time you got out of bed tired and cranky?

It happened to me the other day and I found myself picking on my daughter, complaining a lot, and dragging myself through the day.

Climbing out of a bad mood is like swimming against the tide. It’s…


Kindness has awesome physical and mental benefits

Illustration: Elephant with bird sitting on its raised trunk.
Illustration by Cynthia Marinakos.

Lately, it’s been hard to see past our own struggles. Still, many of us as parents can’t help but remind our little ones to practice kindness. It’s natural for kids to have a ‘me, me, me’ approach — and we’re constantly teaching them to consider others. To be polite.

I…

Cynthia Marinakos

Aussie Copywriter. I love rock climbing high ceilings and hiking amongst ferns.

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