Use these simple writing examples, guides, and templates to boost your SEO — even if you’re not a writer — “My developer keeps trying to upsell me SEO.” “I pay $4,000 a month for SEO” “Do you do backlinks?” This is what I hear from small businesses that are unsure about SEO. They get duped by dodgy ad agencies who charge ridiculous amounts to do very little. …

Why it’s important to make content accessible and a few easy ways to tweak online content. — Almost everyone will temporarily or permanently experience disability at some point in their life. Disability is part of being human. I recently watched a presentation where the presenter took ages to get a slide up — all we could see was a black screen. The audience looked excited about being…

An invitation to appreciate moments more often. During yoga one morning, our teacher Sushil told us to do a tree pose. With our eyes closed. It wasn’t too bad doing it with our toes to the floor, our heels on our ankles. Bit wobbly but doable. But the next challenge without our toes on the floor, our…

Lessons from lockdown, burn out, and watercolour painting — When I first started watercolour painting, I painted scenes that didn’t feel quite right. They looked flat and I couldn’t get my head around why. A rookie mistake perhaps. “Focus on the shadows,” my teacher Ted explains. I wasn’t paying enough attention to the shadows. …

Self-reflect, find your purpose, and take action to empower yourself and thrive through change — I spent a night chatting with a mate Maria who’s going through a rough time at work. ‘They keep saying I’m being negative,’ she said. ‘They talk behind my back. And they think I’m attacking them when I just want to help them get up to scratch with the standards…

Feel great doing what you love more often. — Flow is a strange concept. You don’t quite get it unless you’ve experienced it. And you don’t realise how much more you want it until you don’t have it. Flow, to me, is when my mind, body, and soul merge into an activity. When it feels smooth, effortless, and joyful…

Avoid overloaded sentences, wasted words, and the passive voice — One of my clients, Louise, shared this feedback on our latest email marketing draft: “I prefer some of my turns of phrases. Can we put them back in please?” I celebrate people’s efforts to create content. …

A guide to help you from start to finish including examples and an unexpected SEO tip. — I recently chatted to a colleague Karen about the organisational changes on everyone’s minds at work. We agreed that it would be more helpful if people spoke more openly about real, raw feelings rather than ignored. So these feelings of frustration, fear, and uncertainty could be acknowledged. And we could…

Stay ahead of the competition — and AI — Have you ever considered getting a writing job? Does getting paid to write seem like a dream? Browse through job sites and you’ll see plenty of writing roles. Look through freelance sites such as Upwork and you’ll see there’s demand for landing pages. Email marketing. SEO copywriting. And more. But…