Gone but never forgotten: classic tips and examples from Gene Schwartz and Claude Hopkins — I used to spend hours writing blogs, news articles, Medium pieces, and newsletters. Then I’d top it off with a headline pumped out in 3 seconds and hit the submit button. Have you ever done that too? Why do we do it? Perhaps you, like me, don’t spend time creating…

Examples from my writing career and 10 tips to help you thrive as a writer — I was recently interviewed for a couple of content roles. I emphasized how much I love writing and shared examples of my work. I completed a writing task specific to a role so they could envision how my work would fit into what they do. Yet knowing that I could…

A walkthrough, headline examples, and what I consider when writing headlines — There’s a whole heap of unopened emails in my inbox every day. Some have subject lines too vague to risk opening. Or they don’t say enough before they get cut off. Others I intentionally decide not to open because I’m not interested in the topic. The ones I open depend…

Feelings matter in writing. Learn 3 ways good writers draw readers to them — It makes me cringe when I read comments on YouTube, Twitter, or news articles. People dare to write what they wouldn’t say directly to any person. I get it. It’s easy to forget about feelings when we’re writing because we’re behind a screen rather than in front of a person. …

Make them feel and they will buy. A walkthrough and real copy examples that have sold thousands for my clients — A mate bought her 9-year-old a phone watch. I’d never come across one before so I was curious, “Why did you buy it?” and then “How do you avoid her calling and texting people all the time?” And “do you have to buy a phone plan?” My daughter is also…

Write better content and get more writing jobs by mastering these simple ways to connect — I once ran an interview with Reg and his partner for a radiator business called Reg’s Radiators. …

Practical ideas to kickstart your writing career and a way to market yourself as a writer, no matter what job you have — The other day a reader asked me for tips on how to become a full-time writer. It brought back an avalanche of feelings because I remembered how it felt to want to write. I started off in the career of my parent’s dreams. And that definitely wasn’t as a writer…

Use a social media scheduler — I’ve been using a social media scheduler to schedule posts over the last few years. It’s an awesome tool. I write posts in advance and schedule them in batches. This means you don’t have to get on Twitter or Facebook every time you want to share a post. …

Be prepared and be present in your meetings. Includes research and interview techniques I’ve used for a decade. — “I can tell you understand where I’ve come from and where I’m going.” My new client Ian shared his feedback during our business discovery meeting. This meeting is how I investigate what I need to write copy with flavor for a client’s business website. Copy that leads to more leads…